The Good, the Bad & The Ugly – It’s dark in here! Week 11
December 7, 2009 by Jeff
Filed under Marketing, Photography
It’s Fall, we’re back on Standard Time, and it gets dark earlier. Some agents must think their properties show best in the dark (and some listings probably do!), but this week The Good, The Bad & The Ugly focuses on really dark MLS photos, and finishes by showing how good nighttime photography can make a listing dazzle.
Wall of Shame Sample

What do I take from this photo? That the car has reflective material on it -which is more than I can say for the house. What was this agent thinking – not only by taking this picture in the dark, but then seeing it, and THEN uploading it to their MLS! This was taken in Chicago. Or Boston. Or Philly. Who can tell? I can, it’s from Long Island, NY. Who said watermarks were useless!
Click here to see more dark Wall of Shame examples.
Wall of Fame Sample

Sunrise and sunset light offer the most dramatic light of the day, and the photographer who can plan effectively can really make their listings shine (no pun intended – well, maybe). Here’s a great example:
Click here to see more dark Wall of Fame examples.
Let us know if the comments what you think. Also sign up to receive these posts via email on the top right of this page. Be the first on your block to gasp in shock and awe when we post these gems.
The Good, The Bad, & The Ugly, Week 9
November 24, 2009 by Jeff
Filed under Marketing, Photography
Happy Thanksgiving to all. Be thankful your listings aren’t featured in this week’s The Good, The Bad & The Ugly – Bad MLS photos.
Let’s start off with this South Beach stunner.

Oh, wait. It’s not in South Beach. But what about that pink sky? I’d say it’s possible to have such a sky in California, where this $409,000 listing is from, but I’ve never seen sky partially color a white garage door like this. This agent needs some Photoshop skills, stat!
Click here to view more Wall of Shame entries.
Let’s see some lakefront property in the Land of 1,000 Lakes:

Note how you can see both inside and outside details clearly? That is the mark of great professional photography and some great editing skills.
Click here to view more Wall of Fame entries.
As always, vote for your (least) favorite entries from this week in the comments section!
Have a Happy Thanksgiving!
The Good, The Bad, The Ugly – Bedroom Edition
November 19, 2009 by Jeff
Filed under Marketing, Photography
This week from VHT: the GBU focuses on bedrooms. While a picture is worth 1000 words, in these cases they would all be bad words, so I apologize in advance.

Note the cropped bed at least shows the Garfield comforter, which fortunately matches the carpet. I don’t even know what those green glowing dots are on the floor. And I don’t want to.
Click here to see more Wall of Shame entries.
Now for a bedroom we’d all like to retire to, a room with a view!

Click here to see more Wall of Fame entries.
Let us know what you think in the comments!
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More Ugly Fun from VHT – Bad MLS photos – Kitchen Edition
October 16, 2009 by Jeff
Filed under Marketing, Photography
Rachel at VHT continues to impress by finding some hideous kitchen photos from active listings around the country for this week’s The Good, The Bad, and the Ugly. Some readers had assumed only low-end listings were being used to make a point. Not true, and now listing prices are provided alongside these Hall of Shame entrants to prove that “ugly” knows no limits.
On to my favorite new member of the Hall of Shame:

How much do you think this Maryland home is listed for? $249,000? Nope. $349,000? Nope.
$499,900!! But it includes the UFO out back and someone to close the door!
Let me get that bad taste out of your mouth with this entry from this week’s Hall of Fame, a stunner from Wisconsin (listed for $675,000 by Nicholls and Kindberg of Coldwell Banker):

Have a good weekend!


