How To Measure and Improve Your Listing’s Visibility

Many of you love the distribution we offer, and we’re happy to make that available to you.    Are you measuring the results of these placements?   Did you know that PropertyPreviews.com provides you with free reports that show you how these placements are doing?

When you log in to PropertyPreviews, you’ll see a “Reports” tab at the top of the screen.

Click on it, and you can then view results of consumers who’ve viewed your ePostcards of all your active or inactive listings, you can sort by date, and you can even download these results to Excel (highlighted below) for further analysis or presentation to your seller in a marketing report.  The headings of the report are also highlighted in the illustration below.

What happens if you’re not getting the results you want? Consider Featured Listing distribution for your listings.   Many sites offer them, and are available to you in PropertyPreviews.com.   While many sites accept listings, when they are displayed, there are a variety of factors that determine where your listing will appear in the search results (and that means buyers may or may not find it).   To rise to the top of the search results, use Featured Listings.  These listings are prominently displayed at the top of the search results, leapfrogging all the others who chose not to pay for placement.   More precious buyers in this market will see your listing, and you’ll increase your chances of talking with them.   Isn’t that why you syndicate listings in the first place?

We know these cost a few more dollars, but these are measurable efforts.  If you try it and aren’t getting the response you need, you can stop featuring your listing on a given site.    Why bother?  Well, look at how you use search engines.    When you do a search, do you find what you need on page 1 or 2 of the search results, or do you go through pages and pages to find what you need?  Chances are you go with the top few results.   Wouldn’t it be great if your listings were at the top of a buyer’s search results?

Beat the odds and consider sprinkling in Featured Listings in your marketing plans.   We bet you’ll be glad you did.