Halloween Edition - Scary Bad MLS photos!
October 30, 2009 by Jeff
Filed under Marketing, Photography
Just in time for Halloween, VHT released 20 of the scariest MLS photos culled from MLS’s across the country. This special edition shows no Wall of Fame entries to focus on showing a great collection of BAD photography.
Agents, you only get one chance to make a good first impression! Don’t blow it by letting these images scare away potential buyers - even if it is Halloween!
For everyone else, enjoy some of these samples from this week’s The Good, The Bad, and The Ugly - Halloween Edition!
I can envision the copy for this, “enjoy the spacious, open feeling you get…” Oh. Wait. Nevermind.

This property is “driveway ready.”

While not used in the making of the film “The Sixth Sense”, this picture makes me want to say, “I see dead people.”

Well, that’s it for this week. Click here to view more of these horrific photographs. Hopefully none of them are yours, and if they are, consider photography lessons or hiring a pro to shoot your listings!
As always, let us know if you’re aware of any candidates for the Wall of Fame or Wall of Shame.
See you next week, and have a great Halloween weekend. Hopefully you won’t be knocking on the doors of the homes featured here!
The Good, The Bad, The Ugly - Week 5
October 23, 2009 by Jeff
Filed under Photography
PropertyPreviews users can continue to refine their skills by observing what professional photographers do and what amateur photographers should not do. For this reason, we continue to post samples of both bad and good real estate marketing photography. This week’s edition of VHT’s The Good, the Bad, and the Ugly again dips into the state of property marketing finding both gems and disasters culled from active listings around the country.
Wall of Shame Sample
This is a $628,000 California listing. Kitchens sell homes, and buyers seeing this on the internet can’t help but say, “I gotta see this one,” right? Is it too much to ask the agent to use a tripod, stand straight, or use both hands to level out the camera? How about waiting until the person washing dishes is done and gone?
Click here to see more of this week’s Wall of Shame entries.
Wall of Fame Sample
Here’s what quality real estate photography looks like:
This condo, complete with great view, is listed for $379,900 by Vikas Wadhwa of Urban Living Properties in Chicago, IL.
Click here to see more of this week’s Wall of Fame entries.
Next week: Halloween Feature… VHT posts the top 10 scariest photos of the month!
Let me know if you know any candidates for the Wall of Fame/Wall of Shame by posting in the comments!
More Ugly Fun from VHT - Bad MLS photos - Kitchen Edition
October 16, 2009 by Jeff
Filed under Marketing, Photography
Rachel at VHT continues to impress by finding some hideous kitchen photos from active listings around the country for this week’s The Good, The Bad, and the Ugly. Some readers had assumed only low-end listings were being used to make a point. Not true, and now listing prices are provided alongside these Hall of Shame entrants to prove that “ugly” knows no limits.
On to my favorite new member of the Hall of Shame:

How much do you think this Maryland home is listed for? $249,000? Nope. $349,000? Nope.
$499,900!! But it includes the UFO out back and someone to close the door!
Let me get that bad taste out of your mouth with this entry from this week’s Hall of Fame, a stunner from Wisconsin (listed for $675,000 by Nicholls and Kindberg of Coldwell Banker):

Have a good weekend!
The Good, Bad and Ugly MLS Photos
October 8, 2009 by Jeff
Filed under Marketing, Photography
Visual marketing firm VHT recently started a series of blog posts showcasing some very poor MLS photos from around the country for a Wall of Shame, and also features some beautiful photography from their Wall of Fame.
Here’s a sample from the Wall of Shame:

VHT's Wall of Shame sample - sitting at the kitchen table paying bills is way too important a task to stop, get up, and let the agent take a crappy photo of our home without us in it!
Here’s a sample from the Wall of Fame:
PropertyPreviews users can learn a lot from observing these photos and incorporating both what not to do, and what to do when photographing a listing. If you’re consistently coming up with results like these Wall of Shame candidates, hire a professional! The cost of the service will be less than the damage to your professionalism.
So far there have been three editions, and here are links to them all:
First Edition | Second Edition | Third Edition
If you’ve any candidates for the Walls of Shame and Fame, let us know if the comments!





