PropertyPreviews.com adds Enormo, Vast to Listings Distribution Set

June 30, 2009 by Jeff  
Filed under Marketing

We’ve been busy at PropertyPreviews, and we wanted to let you know you know can reach an even larger audience to promote your listings through our newest media partners, Enormo and Vast.   They join other media partners that include Google, YouTube, Zillow, Trulia, Condo.com, Oodle (which includes Walmart.com, Military.com, MySpace classified, and now Comcast Classifieds), Comcast Video On Demand, and others.

If your listing is in a market that may attract international buyers, Enormo may be a good option for you to promote your listing. Why? Enormo is the world’s largest international real estate website, displaying over 10 million listings (sale and rent) in more than 80 countries. Enormo currently has user traffic of 4.5 million visits a month from potential homebuyers, tenants and investors worldwide.

Vast.com is a free classified site, attracting millions of viewers to its classified sites. Your listings will also appear on Overstock.com, at no additional charge, when you use Vast.com.

We hope you’ll take advantage of these distribution options to help promote your listings.  To do so, get started here.

Good luck!

Comments

2 Responses to “PropertyPreviews.com adds Enormo, Vast to Listings Distribution Set”

  1. Ellen on June 30th, 2009 5:12 pm

    Why are so many realtors CONFUSED about what video is? I don’t think any realtor would pay $10 to go to a movie, and then be “OK” if the movie was really just a bunch of poorly shot photos zooming in and out. They would ask for their money back like everyone else!

    Yet, realtors and vendors like PropertyPreviews have people hoodwinked into thinking these photo slideshows are video! Buyers don’t think so – they’re ANNOYED at having to look at the SAME PHOTOS they just looked at – being repackaged as something more.

  2. Jeff on October 19th, 2009 3:17 pm

    @Ellen, an old expression comes to mind when I read your comment, “where you stand depends on where you sit”. It’s all perspective – from ours, the goal of real estate photography and video is to entice a prospect enough to want learn more about the property. That’s it. Full stop. It’s not intended to be a film opus, or, more likely, a 10 minute walk and talk that’s difficult to watch. Besides, buyers won’t watch a video for more than a couple of minutes anyway.

    Video is best suited to show motion. Putting a video camera on a tripod and panning a living room can be accomplished more easily with more controllable results in the computer vs. on the camera for reasons set forth below. Houses don’t move, furniture doesn’t move, and so on. Yes video can capture the trees blowing. Is that what’s going to move and motivate a buyer to call the listing agent?

    Since marketing the property is what the purpose is here, let’s take your issues a bit further. Let’s be honest, for most agents, amateur video, whether it’s with a flip cam, iPhone, or digital video camera doesn’t result in representing the property in its best light. Editing full motion video for proper contrast, exposure, white balance, etc., is very difficult to do. I’ve seen tons of videos by agents and they can be very difficult to watch. Often there’s no editing, the commentary is lame, and the exposures are awful. However, cleaning up a photo is usually a one-button affair that most consumer photo tools (iPhoto, Picassa, etc.) have built in. So the non-professional agent can more easily present their listing in a more professional way using photography than full motion video, in a more cost effective way.

    Finally, you’re comment about watching a slide show with pictures buyers have just seen is fair. That is unless the buyer is using YouTube or other video-centric sites, in which case there are no photos to view.

    If you’ve got the skills to master video capture and technology, go for it. There are plenty of places to promote that video online. If not, we’re here to help agents market their property using photographs in a very efficient way, from both a time and cost perspective.

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